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Sep 30, 2014

We Don’t Have a Retention Problem Part 2

My last blog we talked about how we don’t have a retention problem, we have a generational communication problem.

This blog is going to introduce a new retention metric that we believe is more relevant than donor retention. It’s REVENUE retention.

It’s simply looking at how much revenue you retained from the previous year.

Here’s the same client we discussed in my previous blog, but comparing donor retention and revenue retention.

A mid 30 percent second year retention is pretty good.

But look at revenue retention! It’s over 50%. And really, isn‘t that the most important metric?

For this client, it means they are retaining the higher value donors. OK, obviously we want high retention. But if you are retaining over 50% of the revenue from your new donor class, you are doing great.

So add this as a metric of things you should start to track.


Right Tools for the Right Job

Goodness gracious. Are you serious? Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database. Lives are at stake people! Use the right tools of the trade. And even when lives are not at stake, use the right...

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Fall Forecast 2020

I’ll start with the obvious: No one knows how this fall’s fundraising campaigns will do. We are at in a turbulent time. Global pandemic. Rising unemployment. Stimulus checks. Divisive election. World powers butting heads. Us analyst rely heavily on past data to give...

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The People Behind Nonprofits: Part Three

Interested in pursuing a career in nonprofit operations management? Here’s what experts in the field think you should know: It’s not enough to just be passionate about the cause. The nonprofit sector also needs business-minded people who excel at their jobs and are...

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