At Analytical Ones, we go deeper into the fundraising data than anyone, revealing the unique story, the real story, the story your donors want you to know: the one that empowers and motivates them to support your mission.
Having studied a wide variety of individual behavior and organizational results for over 20+ years, the Analytical Ones’ team can quickly determine what matters most to your donors right now. And how to aid and advise you on what actions to take next for the ideal outcome.
Only by understanding your donors’ story can you create the fundraising that earns support, respect, and revenue.
Bill has personally analyzed 1000s of donor databases and surveyed tens of thousands of individual donors. Each and every project has had its own story to tell. A new lesson to be learned. And those lessons serve as a foundation for every new project Analytical Ones takes on.
Bill has degrees in Applied Sociological Research, Business Management, and Creative Writing; he lives on the island of Hilton Head, SC, with his wife and daughters.
Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.
In the past months, we have all been faced with uncertainty. It’s our new normal. And while there is often confusion today between what is truth and what is fiction, each nonprofit organization has a gold mine of certainty at their fingertips – their donor database....
As I write this, we literally live in a world filled with uncertainty. While us analysts cannot predict the future of fundraising, we are pretty good at studying past donor behavior, and that can help us better understand how we should respond in times of uncertainty....
As all of anxiously watch the spread of COVID-19 from China to the rest of the globe, we are all holding our breath on how this is going to affect donor behavior. Fortunately, December 2019 giving was particularly strong for most organizations. However, early data...
Seems like one of the constant topics in the nonprofit blogosphere is this idea of growing your donor base through providing volunteer opportunities. My personal experience has been quite the opposite really. Being an introverted analyst, I am always hesitant to...
Last week I talked about lift, increasing revenue by raising more from the donors you already have. There are two driving forces to “lift”, increasing gift size or increasing frequency. Is there a way to encourage donors to give smaller gifts more often, increasing...
Here at analytical ones we have identified three key ways to grow revenue: Win more donorsLift the performance of the donors you already haveKeep more of the donors you already have We talk a lot about winning, acquisition and reactivation, but we don’t often talk...
We look forward to speaking with you soon.
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