At Analytical Ones, we go deeper into the fundraising data than anyone, revealing the unique story, the real story, the story your donors want you to know: the one that empowers and motivates them to support your mission.
Having studied a wide variety of individual behavior and organizational results for over 20+ years, the Analytical Ones’ team can quickly determine what matters most to your donors right now. And how to aid and advise you on what actions to take next for the ideal outcome.
Only by understanding your donors’ story can you create the fundraising that earns support, respect, and revenue.
Found and Chief Analyst
Bill has personally analyzed 1000s of donor databases and surveyed tens of thousands of individual donors. Each and every project has had its own story to tell. A new lesson to be learned. And those lessons serve as a foundation for every new project Analytical Ones takes on.
Bill has degrees in Applied Sociological Research, Business Management, and Creative Writing; he lives on the island of Hilton Head, SC, with his wife and daughters.
Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.
Surprises come in every career and the glamourized versions we imagine often don’t come close to the truth. For those making the change from the corporate world to the nonprofit sphere, these surprises can be unexpected and even shocking. For example, many of our...
I think few would argue that thus far, 2020 has been memorable for all the wrong reasons. However, while we all may be struggling, charitable donors have been very generous in the first half of this difficult year. This month (July 2020) we analyzed donor files of...
Unlike many careers, there is no clear path to nonprofit work. There are few university courses and even fewer majors dedicated specifically to nonprofit management. While this may be common knowledge, it became increasingly clear as our experts rattled off degrees...
From the Salvation Army to Habitat for Humanity, nonprofits have become household names, and for good reason. They possess the time, resources, and ability to do the work that so often falls through the cracks; feeding the hungry, housing the homeless, and fighting...
Generating new test ideas that lead to significant performance improvements can be difficult. We aim to be data-driven in our decision-making. As someone who studied in the social sciences, I think we can look to people-centered research to inspire new donor...
In the past months, we have all been faced with uncertainty. It’s our new normal. And while there is often confusion today between what is truth and what is fiction, each nonprofit organization has a gold mine of certainty at...
We look forward to speaking with you soon.
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