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Dec 3, 2014

The Waiting Game of December

The-Waiting-GameHere it is December again. I remember being a kid and counting down the days until Christmas Day. Waiting. Being impatient. Hoping the Christmas would be all that I dreamed it could be.

Being in fundraising perpetuates these feelings.

Working since March on year-end strategies for fundraising, all my front-end work is done. Now, its just the execution and counting the money.
Fundraising appeals and donor newsletters litter mailboxes across the country. And your email in-box will be overflowing with year-end requests.

These next four weeks will determine the mood for the rest of the fiscal year. A good December means our analyses in the first quarter will be peppered with smiles. A poor December always creates a panic and we will be desperately chasing the budget for the rest of the year.

Let’s hope for a great December for your cause.

But we will have to wait and see.

Fundraising Forward

Postage rates and problematic delivery are making me rethink how fundraising might need to adapt moving forward. In 2024, First Class postage is a whopping 73 cents (who knew when those “forever” stamps don’t put the amount on them?) and nonprofit postage is between...

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