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Aug 7, 2014

The Volunteer Myth

multi-ethnic volunteer group hands togetherGo to any fundraising conference these days, and I will bet you a $2-bill that someone will be presenting that the best way of lifting your donors’ performance is by inviting them to volunteer.

We’ve done a couple of research projects with volunteers, and I’m not so sure that’s a good idea.

I take that back. It’s a great idea if the volunteer experience is awesome.

Unfortunately, our research shows that too often donors have an awful volunteer experience. And rather than enhancing the relationship with the organization, it only demonstrates to the donor how incompetent the organization is. Not really the desired result, huh?

So if you are going to try to engage your donors with volunteer opportunities, make sure that you designate the resources to make it an awesome experience. This is no place to cut corners. If it’s not going to be an awesome volunteer experience, don’t bother. It will do you more harm than good.

It’s Time to Know More

In the past months, we have all been faced with uncertainty. It’s our new normal. And while there is often confusion today between what is truth and what is fiction, each nonprofit organization has a gold mine of certainty at their fingertips – their donor database....

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Fundraising’s Solid Ground

As I write this, we literally live in a world filled with uncertainty. While us analysts cannot predict the future of fundraising, we are pretty good at studying past donor behavior, and that can help us better understand how we should respond in times of uncertainty....

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Fundraising in the Time of Coronavirus

As all of anxiously watch the spread of COVID-19 from China to the rest of the globe, we are all holding our breath on how this is going to affect donor behavior. Fortunately, December 2019 giving was particularly strong for most organizations. However, early data...

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