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Aug 7, 2014

The Volunteer Myth

multi-ethnic volunteer group hands togetherGo to any fundraising conference these days, and I will bet you a $2-bill that someone will be presenting that the best way of lifting your donors’ performance is by inviting them to volunteer.

We’ve done a couple of research projects with volunteers, and I’m not so sure that’s a good idea.

I take that back. It’s a great idea if the volunteer experience is awesome.

Unfortunately, our research shows that too often donors have an awful volunteer experience. And rather than enhancing the relationship with the organization, it only demonstrates to the donor how incompetent the organization is. Not really the desired result, huh?

So if you are going to try to engage your donors with volunteer opportunities, make sure that you designate the resources to make it an awesome experience. This is no place to cut corners. If it’s not going to be an awesome volunteer experience, don’t bother. It will do you more harm than good.

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

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Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

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Fake Polls

Polling is getting a lot of attention today. Bad attention. This is the second election cycle in a row where the polls were pointing towards a solid win for the Democratic Presidential candidate, but the actual vote went the other way. We call the issue is called...

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