Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Feb 20, 2019

The Triangle of Truth

I love this triangle diagram. Not only is it true for our business in data analysis and donor behavior research, but it can apply to many things in life.

The Triangle of Truth has three points: Quality, Time, and Cost.

You can choose any two points of the Triangle of Truth, but you can’t have all three.

Projects are all about priorities, and the triangle of truth can help clarify which qualities you choose to prioritize. If you want a quality and inexpensive project, you cannot expect it to be quick. If you choose quick and inexpensive, you cannot expect it to be quality. If you want quality and quick, you cannot expect it to be inexpensive.

In recent years, there has been a big push to automate analytics. When we evaluate automation with the Triangle of Truth, we see that automation values speed and low cost over quality.

At Analytical Ones, one of our core values is great work. And great work absolutely requires precision.

That’s why we have deliberate chosen not to automate our analyses. From the beginning to the end of each and every one of our projects we literally touch the data to ensure our analyses are high quality.

Some of our clients value low cost, while other clients need quick turn times. Whatever your needs when you work with us, you have chosen quality.

Right Tools for the Right Job

Goodness gracious. Are you serious? Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database. Lives are at stake people! Use the right tools of the trade. And even when lives are not at stake, use the right...

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Fall Forecast 2020

I’ll start with the obvious: No one knows how this fall’s fundraising campaigns will do. We are at in a turbulent time. Global pandemic. Rising unemployment. Stimulus checks. Divisive election. World powers butting heads. Us analyst rely heavily on past data to give...

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The People Behind Nonprofits: Part Three

Interested in pursuing a career in nonprofit operations management? Here’s what experts in the field think you should know: It’s not enough to just be passionate about the cause. The nonprofit sector also needs business-minded people who excel at their jobs and are...

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