Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Jun 13, 2016

The Power of a Major Donor Model


ANAO_MajorDonorValueProgramThink about this and see if it doesn’t convince you of the value of a major donor model to identify prospects on your donor database. These are actual numbers from one of our clients.

  • What are the odds of any donor reaching major donor status?
    • About 1 in 1500
  • What are the odds of a donor with a net worth of $1 million becoming a major donor?
    • About 1 in 900
  • What are the odds of a donor whose first gift is $100 or more becoming a major donor?
    • About 1 in 400
  • What are the odds of a donor with an Analytical One’s top major donor prospect score becoming a major donor?
    • About 1 in 4

Any questions?

Right Tools for the Right Job

Goodness gracious. Are you serious? Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database. Lives are at stake people! Use the right tools of the trade. And even when lives are not at stake, use the right...

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Fall Forecast 2020

I’ll start with the obvious: No one knows how this fall’s fundraising campaigns will do. We are at in a turbulent time. Global pandemic. Rising unemployment. Stimulus checks. Divisive election. World powers butting heads. Us analyst rely heavily on past data to give...

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The People Behind Nonprofits: Part Three

Interested in pursuing a career in nonprofit operations management? Here’s what experts in the field think you should know: It’s not enough to just be passionate about the cause. The nonprofit sector also needs business-minded people who excel at their jobs and are...

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