Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Jul 21, 2020

The People Behind Nonprofits: Introduction

From the Salvation Army to Habitat for Humanity, nonprofits have become household names, and for good reason. They possess the time, resources, and ability to do the work that so often falls through the cracks; feeding the hungry, housing the homeless, and fighting global warming (to name a few). In reality though, the money and resources don’t appear from thin air. The important work done by nonprofit organizations is only possible, because of committed staff, volunteers, and generous donors. 

If you’re reading this, chances are you are currently (or hope to eventually) work for a nonprofit, with a nonprofit, or are well versed in the field- so the importance of donors is evident. Simply put, they’re the reason you’re still working too. 

While donors care enough about your cause to donate, I would suggest that very few donors really grasp exactly how nonprofits function. Moreover, who exactly are the people running these nonprofits? After all, they are the ones taking donors’ money and (hopefully) doing some good with it. 

Analytical One’s objective is to leverage the data that nonprofit organizations collect from donors so that the organizations can optimize their fundraising performance. We seek to provide a spotlight into the inner workings of nonprofits by speaking with executive directors, nonprofit fundraising experts, and industry specialists to bridge the gap between those who are doing the work and those funding the work. They discuss everything from the personal, educational and career choices that led them to nonprofit work, to the surprises they’ve encountered along the way.

Whether you’re interested in working with a nonprofit or just want to learn more about the industry, perhaps this blog will provide some context and insight into nonprofit work and the people behind it. 

The People Behind Nonprofits: Part Two

Surprises come in every career and the glamourized versions we imagine often don’t come close to the truth. For those making the change from the corporate world to the nonprofit sphere, these surprises can be unexpected and even shocking. For example, many of our...

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Some Good News for a Change

I think few would argue that thus far, 2020 has been memorable for all the wrong reasons. However, while we all may be struggling, charitable donors have been very generous in the first half of this difficult year. This month (July 2020) we analyzed donor files of...

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The People Behind Nonprofits: Part One

Unlike many careers, there is no clear path to nonprofit work. There are few university courses and even fewer majors dedicated specifically to nonprofit management. While this may be common knowledge, it became increasingly clear as our experts rattled off degrees...

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