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Feb 17, 2020

The Hard Work of Volunteering

Seems like one of the constant topics in the nonprofit blogosphere is this idea of growing your donor base through providing volunteer opportunities.

My personal experience has been quite the opposite really.

Being an introverted analyst, I am always hesitant to volunteer for anything because that likely means some type of social interaction with strangers will be part of the experience. But last fall, I found a local organization that I was really interested in. I reached out to them, and they said they needed a long-term volunteer with a very particular skill set, one that I had and was excited to share. They were excited too.

Three-times I followed up with them to set a time to get started. And each time I heard the same thing: Someone will get right back to you.

And no one ever did.

Sadly, I don’t think my experience is that unique. One has to be very persistent to become a volunteer.

Now, I understand that people at nonprofits have a lot on their plates. I get that. But by not following through, I went from someone who was super interested in the organization to “forget them” in three short calls.

So, rather than volunteering being a path to becoming a donor, if an organization is not careful, it will became a shortcut to becoming a lapsed donor.

One More Gift from Sustainers

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...

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Early Returns

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

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How Fundraising Will Evolve

In honor of International Data Week, I’m sharing how the future of fundraising will evolve. Many people are concerned about fundraising (I’m not btw). For nearly two decades, the “experts” have been predicting the death of direct mail fundraising. Eventually, the...

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