Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Apr 8, 2019

The Fundraising Power of Awareness

It may seem like a serious “duh”, but in the countless studies we have done on literally 100s of nonprofit organizations, the variable that seems to most accurately predict fundraising success is how well-known the organization is within their market.

One would think that, if this is true (and it is), organizations would be spending much more money on promoting their brands through traditional media.

The tricky part is that tracking ROI from general advertising is really tough. So, organizations avoid it.

But check out this graph we recently created for one of our clients. It shows the impact of all giving in certain markets before and after they initiated a Peer-to-Peer (P2P) fundraising event.

In this example, on average, revenue increased an average of 160% the 4-years after the P2P event compared to the 4-years prior to the P2P event. This revenue gain was across all giving channels, not just from the P2P event.

I believe this supports how important awareness is to your fundraising. And this demonstrates that one way to build that awareness is putting on a P2P event.

Right Tools for the Right Job

Goodness gracious. Are you serious? Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database. Lives are at stake people! Use the right tools of the trade. And even when lives are not at stake, use the right...

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Fall Forecast 2020

I’ll start with the obvious: No one knows how this fall’s fundraising campaigns will do. We are at in a turbulent time. Global pandemic. Rising unemployment. Stimulus checks. Divisive election. World powers butting heads. Us analyst rely heavily on past data to give...

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The People Behind Nonprofits: Part Three

Interested in pursuing a career in nonprofit operations management? Here’s what experts in the field think you should know: It’s not enough to just be passionate about the cause. The nonprofit sector also needs business-minded people who excel at their jobs and are...

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