Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Sep 14, 2015

The First Thing about Analytics

past-present-futureAs fundraisers, we plan to succeed.

And to maximize our chances for success, our plans have to be grounded in empiricism.

Far too often, we’ve seen inexperienced boards or EDs make up crazy revenue goals for their DDs. These goals seem to be based on whim and wish. The only thing these kinds of goals achieve is to motivate the DD to look for a new job in a less crazy environment.

I’ve often said, to create a good plan for the future, you have to know where you currently stand. And nothing gives you a better comprehensive assessment of your current situation than looking at your organization’s past giving trends.

Analytics’ first job is to look back with the purpose of helping you look forward.

It does more than that of course. But this is where it all starts.

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

read more

Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

read more

Fake Polls

Polling is getting a lot of attention today. Bad attention. This is the second election cycle in a row where the polls were pointing towards a solid win for the Democratic Presidential candidate, but the actual vote went the other way. We call the issue is called...

read more

ARCHIVES

© 2020 Analytical Ones