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Jul 15, 2013

The Beauty of Small Data

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Is CRM the nonprofit solution?

Everyone is talking about nonprofit organizations needing to buy CRM systems so they can be just like the Obama campaign and mine BIG data to make huge breakthroughs.

But I am not so sure.

I hesitate to sound like the great Jeff Brooks’ Future of Fundraising Now blog and criticize anything new in fundraising, but . . .

The aging promise of CRM has always been making insights from your data easy. But I have yet to see it. Rather than being a user friendly tool for nonprofits, CRM becomes the angry tyrant that everyone must satisfy. Much more time and resources are spent on the multi-step data processes then on mining the data for actionable insights.

And that’s just not right.

For now, I could not recommend moving forward with CRM. Rather than spending all that money on a data system, invest into some analysts to mine the data you already have. Your ROI on investing in analysts over infrastructure will be far, far better.

Right Tools for the Right Job

Goodness gracious. Are you serious? Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database. Lives are at stake people! Use the right tools of the trade. And even when lives are not at stake, use the right...

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Fall Forecast 2020

I’ll start with the obvious: No one knows how this fall’s fundraising campaigns will do. We are at in a turbulent time. Global pandemic. Rising unemployment. Stimulus checks. Divisive election. World powers butting heads. Us analyst rely heavily on past data to give...

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The People Behind Nonprofits: Part Three

Interested in pursuing a career in nonprofit operations management? Here’s what experts in the field think you should know: It’s not enough to just be passionate about the cause. The nonprofit sector also needs business-minded people who excel at their jobs and are...

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