Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

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Apr 1, 2019

The 101 Biggest Mistakes Nonprofits Make

Andrew Olsen has done our whole vertical a service by compiling a list of the most common mistakes that nonprofits make. Whether you are new to the nonprofit world, or have been involved for decades, there is something for everyone to learn in Olsen’s new book.

My personal favorite is Mistake #75: Asking at the Wrong Time. Nonprofits now have access to sophisticated algorithms that can really help them know when they should and when they shouldn’t be asking their donors. It’s a mistake to continue to rely on antiquated RFM modeling to choose when your organization should be communicating.

Do yourself a favor and order a copy. It’s like giving yourself an instant MBA in nonprofit management.

It’s Time to Know More

In the past months, we have all been faced with uncertainty. It’s our new normal. And while there is often confusion today between what is truth and what is fiction, each nonprofit organization has a gold mine of certainty at their fingertips – their donor database....

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Fundraising’s Solid Ground

As I write this, we literally live in a world filled with uncertainty. While us analysts cannot predict the future of fundraising, we are pretty good at studying past donor behavior, and that can help us better understand how we should respond in times of uncertainty....

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Fundraising in the Time of Coronavirus

As all of anxiously watch the spread of COVID-19 from China to the rest of the globe, we are all holding our breath on how this is going to affect donor behavior. Fortunately, December 2019 giving was particularly strong for most organizations. However, early data...

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