Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Jul 29, 2020

Some Good News for a Change

I think few would argue that thus far, 2020 has been memorable for all the wrong reasons. However, while we all may be struggling, charitable donors have been very generous in the first half of this difficult year.

This month (July 2020) we analyzed donor files of nearly 30 organizations representing a variety of causes including food banks, missions, public media, advocacy and environmental.

One analysis looked at weekly revenue and measured the year-over-year (YOY) percentage differences, overlaid with some 2020 news headlines. The results are in the graph below.

From January until early March 2020, weekly revenue was basically flat over the same period in 2019. Then in mid-March, about the time the World Health Organization declared a pandemic, weekly revenue took off compared to the previous year, peaking in mid-April at over 150% higher.

The weekly difference continued to be strong in May with revenue about double the previous year. Then in June, about the time of the George Floyd protests and COVID-19 resurgence, we start to see weekly revenue returning to last year’s giving levels.

How donors will perform during the second half of 2020 is anyone’s guess. However, I am encouraged as thus far, donors in this country have looked beyond themselves in this very troubled year and have really stepped up to the plate to support their chosen charities.

Fake Polls

Polling is getting a lot of attention today. Bad attention. This is the second election cycle in a row where the polls were pointing towards a solid win for the Democratic Presidential candidate, but the actual vote went the other way. We call the issue is called...

read more

A Few Mail Flag Best Practices

Over the years, there are a couple of reoccurring mistakes that nonprofit organizations tend to make. One of the mostly costly are legacy “no mail” or “restricted mail” flags. One day, no one usually knows when or why, a donor gets flagged as “no mail.” And then, it...

read more

Right Tools for the Right Job

Goodness gracious. Are you serious? Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database. Lives are at stake people! Use the right tools of the trade. And even when lives are not at stake, use the right...

read more

ARCHIVES

© 2020 Analytical Ones