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Apr 5, 2018

Predictions are a Tricky Business

For all of us who are “March Madness” fans, this is a great article: https://www.ncaa.com/news/basketball-men/bracketiq/2018-04-03/ncaa-bracket-was-better-all-rest-2018

Given all the upsets in the first round of the tournament this year, some lucky ESPN entrant, “Che 3”, accurately guessed 80% of the games, including the finals matchup and the eventual winner, Villanova.

That’s impressive.

Until you realize that there were 17.3 million entrees into the ESPN contest. And the best one was only 80% right.

Predicting the future is a tricky business. Joshua Ramos wrote a fascinating novel on the topic called “The Age of the Unthinkable.” Basically, it’s a bunch of case studies on how bad we humans are at predicting the future. Even the really smart humans.

https://www.amazon.com/Unthinkable-First-Joshua-Cooper-Ramo/dp/1408700581/ref=sr_1_2?s=books&ie=UTF8&qid=1522851729&sr=1-2&keywords=the+age+of+the+unthinkable&dpID=415KoqBr8kL&preST=_SY291_BO1,204,203,200_QL40_&dpSrc=srch

Part of what we do at Analytical Ones is to forecast future revenue for nonprofit organizations. And we think we have a pretty good model. But it’s not a perfect model. There are no perfect models, as there are always variables that affect results that are impossible to predict. But we get way closer than 80% with a lot fewer than 17.3 million tries.

One More Gift from Sustainers

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...

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Early Returns

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

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How Fundraising Will Evolve

In honor of International Data Week, I’m sharing how the future of fundraising will evolve. Many people are concerned about fundraising (I’m not btw). For nearly two decades, the “experts” have been predicting the death of direct mail fundraising. Eventually, the...

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