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Apr 5, 2018

Predictions are a Tricky Business

For all of us who are “March Madness” fans, this is a great article: https://www.ncaa.com/news/basketball-men/bracketiq/2018-04-03/ncaa-bracket-was-better-all-rest-2018

Given all the upsets in the first round of the tournament this year, some lucky ESPN entrant, “Che 3”, accurately guessed 80% of the games, including the finals matchup and the eventual winner, Villanova.

That’s impressive.

Until you realize that there were 17.3 million entrees into the ESPN contest. And the best one was only 80% right.

Predicting the future is a tricky business. Joshua Ramos wrote a fascinating novel on the topic called “The Age of the Unthinkable.” Basically, it’s a bunch of case studies on how bad we humans are at predicting the future. Even the really smart humans.

https://www.amazon.com/Unthinkable-First-Joshua-Cooper-Ramo/dp/1408700581/ref=sr_1_2?s=books&ie=UTF8&qid=1522851729&sr=1-2&keywords=the+age+of+the+unthinkable&dpID=415KoqBr8kL&preST=_SY291_BO1,204,203,200_QL40_&dpSrc=srch

Part of what we do at Analytical Ones is to forecast future revenue for nonprofit organizations. And we think we have a pretty good model. But it’s not a perfect model. There are no perfect models, as there are always variables that affect results that are impossible to predict. But we get way closer than 80% with a lot fewer than 17.3 million tries.

Fundraising Forward

Postage rates and problematic delivery are making me rethink how fundraising might need to adapt moving forward. In 2024, First Class postage is a whopping 73 cents (who knew when those “forever” stamps don’t put the amount on them?) and nonprofit postage is between...

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