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Jul 25, 2018

Planned Giving – An Untapped Resource

Recently, we did a large-sample national survey of donors in the United States. We asked a wide variety of questions and we will be blogging about some of their answers over the next few weeks.

The first blog is on the untapped resource for planned gifts.

In our survey, over one-third of respondents indicated that they currently do not have a charitable gift in their will or estate but would consider adding one.

Strikingly, that was twice as many people as those who indicated they have already included a charity in their estate.

Think about that. That means potentially for every planned gift you have already secured, there are two more out there just waiting on you to ask them.

If you don’t already have a plan to land more planned gifts from your donors, you really need to make that a priority.

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

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Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

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Fake Polls

Polling is getting a lot of attention today. Bad attention. This is the second election cycle in a row where the polls were pointing towards a solid win for the Democratic Presidential candidate, but the actual vote went the other way. We call the issue is called...

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