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Mar 5, 2014

Optimizing the Demise (Part 4)

Here’s suggestion number 4 on how to optimize the demise…(and if you missed the last 3 suggestions, click here to read more.)

Telephone

  • Use telemarketing more. I think the biggest indicator that direct mail is in trouble is that organizations that have always considered TM evil are now starting to embrace it. That’s because it still works.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

The Privatization of the United State Postal Service

The current administration has advocated for the privatization of the USPS. This initiative creates a lot of questions and sends a shiver down the spines of development directors for nonprofits that rely on mail appeals to raise a significant portion of their budgets....

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