Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.


Feb 27, 2014

Optimizing the Demise (5 part blog series)


The Bad News Bears

Recently we’ve been talking a lot about unsustainable trends, the decline of direct mail and the eventual shift in fundraising that needs to happen because of it. We didnt mean to start the year off by depressing everyone about the future, so, over the next five blog posts we are going to switch from being  “The Bad News Bears” to your “Angels in the Outfield”  in order to make you shine as a fundraiser.

Here is the first practical idea we suggest you consider to optimize the decline in your direct mail fundraising program:

  • Start using BREs instead of CREs. Most of us simply don’t have stamps lying around like we use to. And you can bet your donors aren’t going to make a special trip to the Post Office so that they respond to your appeal. One suggestion: only use BREs on donors with SLGs (single largest gifts) of $25 or more. The math of using BREs to the lowest value donors rarely works out.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

Click here for Part 2 in the series.

Right Tools for the Right Job

Goodness gracious. Are you serious? Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database. Lives are at stake people! Use the right tools of the trade. And even when lives are not at stake, use the right...

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Fall Forecast 2020

I’ll start with the obvious: No one knows how this fall’s fundraising campaigns will do. We are at in a turbulent time. Global pandemic. Rising unemployment. Stimulus checks. Divisive election. World powers butting heads. Us analyst rely heavily on past data to give...

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The People Behind Nonprofits: Part Three

Interested in pursuing a career in nonprofit operations management? Here’s what experts in the field think you should know: It’s not enough to just be passionate about the cause. The nonprofit sector also needs business-minded people who excel at their jobs and are...

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