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Jan 2, 2014

My Fall Mailbox


How full was your mailbox this fall?

I received an even 51 impacts this fall from October 1 – December 31. That’s an average of 4 pieces per week.

Eight (8) of these impacts were direct mail acquisition kits:

  • Three (3) gift catalogs from Heifer
  • Two (2) appeals from Low Country Food Bank
  • One (1) each from:
    o Rails to Trails
    o Southern Hope Humane Society
    o ACLJ

I received 43 impacts from ten (10) organizations I currently or have previously supported.

Of these, 6 were gift catalogs:

  • Three (3) from World Vision
  • One (1) each from:
    o Food for the Hungry
    o India Partners
    o Samaritan’s Purse

And two (2) were annual reports (World Vision and Food for the Hungry).

The remaining 35 impacts were appeals and newsletters (it’s hard to tell them apart anymore):

  • Seven (7) from Samaritan’s Purse
  • Six (6) from The Salvation Army
  • Five each (5) from World Vision and Food for the Hungry
  •  Four each (4) from Appalachian Trail Conservancy and the Evangelical Association for the Promotion of Education
  • Two (2) from CRU
  • One (1) each from Hope for Life Homes and King’s Schools.

As I reported previously, since the USPS bundles delivery of nonprofit postage kits together, many of these appeals arrived on the same day of the week.

I should note, I never respond by mail anymore. Since 2009, I either go online or use bill-pay to make my donations. But I should also note, direct mail impacts do remind me to make my donations, even though I am not using the reply device or CRE.

So, what did your mailbox look like this fall?

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