Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Jan 3, 2020

My Fall In-Box

I don’t know about you, but I received far fewer direct mail appeals this fall (between October 1st and December 31st.) Last year, I received an even 50 direct mail appeals. This year, I received only 30. That’s a 40% decrease in volume, which is significant.

During the last week of the year, I received 99 e-mail appeals (this is the first year I have tracked this metric). Half of those came on the final two days of the year.

Here is a recap of the direct mail I received this year, and the insights I noted:

  • Of the 30 pieces of direct mail, 15 mailings were appeals from 8 organizations I have previously supported, while 15 pieces were new donor acquisition kits from 11 organizations.
  • Once again, I received the most pieces from The Salvation Army (7) – though four of the mailings were duplicates. I have supported The Army in two different Divisions, both of which sent me identical appeals. I contacted one Division about this issue last year, but the message must not have reached the right people.
  • World Vision and World Wild Life Found sent me the two catalogs I received
  • I did not receive any newsletters.
  • For acquisition, I received three premium packages. One was from St. Jude with address labels and a notepad, and I received two handbags from Doctors Without Borders.

My team and I are looking forward to analyzing all the end of year data these fall appeals have generated. We’re looking forward to seeing your data, too.

Fake Polls

Polling is getting a lot of attention today. Bad attention. This is the second election cycle in a row where the polls were pointing towards a solid win for the Democratic Presidential candidate, but the actual vote went the other way. We call the issue is called...

read more

A Few Mail Flag Best Practices

Over the years, there are a couple of reoccurring mistakes that nonprofit organizations tend to make. One of the mostly costly are legacy “no mail” or “restricted mail” flags. One day, no one usually knows when or why, a donor gets flagged as “no mail.” And then, it...

read more

Right Tools for the Right Job

Goodness gracious. Are you serious? Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database. Lives are at stake people! Use the right tools of the trade. And even when lives are not at stake, use the right...

read more

ARCHIVES

© 2020 Analytical Ones