Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Jul 6, 2020

It’s Time to Know More

In the past months, we have all been faced with uncertainty. It’s our new normal.

And while there is often confusion today between what is truth and what is fiction, each nonprofit organization has a gold mine of certainty at their fingertips – their donor database.

At Analytical Ones, we go deeper into the fundraising data than anyone, revealing the unique story, the real story, the story your donors want you to know: the one that empowers and motivates them to support your mission.

Having studied a wide variety of individual behavior and organizational results for over 20+ years, the Analytical Ones’ team can quickly determine what matters most to your donors right now. And how to aid and advise you on what actions to take next for the ideal outcome.

Only by understanding your donors’ story can you create the fundraising that earns support, respect, and revenue.

It’s time to know more.

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

read more

Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

read more

Fake Polls

Polling is getting a lot of attention today. Bad attention. This is the second election cycle in a row where the polls were pointing towards a solid win for the Democratic Presidential candidate, but the actual vote went the other way. We call the issue is called...

read more

ARCHIVES

© 2020 Analytical Ones