Thanks to the emergence of multi-channel fundraising, performance reporting and planning have become more complicated. One of the great challenges for nonprofits is forecasting their fundraising revenue and donor base. Projecting donor and revenue growth based on the past seems relatively simple, but it’s complex and growing more so every day.
Here’s why: Most likely a nonprofit organization is now having to project revenue and donor metrics taking into account 3 to 5 very different channels.
- Donors acquired and cultivated through one channel act differently compared to the next.
- Each channel cost to acquire and cultivate is unique.
- Most likely one channel is dominant, but the growth and attrition of others is impactful (and always changing!).
So, aggregating and analyzing this data to forecast outcomes for up to three years has been a frustrating challenge. We get it – we’ve been on both sides of this problem!
But no more.
We are very excited to share that Analytical Ones has created a solution to the pain of fundraising forecasting! We’ve developed A1F², Analytical Ones Fundraiser Forecaster. A1F² makes forecasting by channel easy and affordable – and most importantly it’s dynamic.
One of its key features is that it is not a static report. Our analysts standardize and enter the past transactional data to create your customized A1F² workbook. Then you pull the levers of each channel to see the impact of channel-based investment and upcoming events. Having the ability to review multiple scenarios of your choosing is a valuable tool!
Contact us today to get started with A1F² and simplify your fundraising forecasting.