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Nov 21, 2017


Thanksgiving is by far my favorite holiday.

Perhaps it’s because it’s the least commercialized holiday. It’s really a throwback day. It’s countercultural now. Sitting around with those you love (OK, and Uncle Dick too) and taking the whole day just to be together.

Perhaps it’s because of the food. I love a turkey dinner with all the fixings.

But I think mostly I love Thanksgiving because of the whole idea of concentrating on what we have rather than concentrating on what we don’t have.

Most of us reading this on the internet have a lot. When you think about it, we have more than most generations could have ever dreamed of. But most of the time, many of us – me included – focus on what we don’t have. It’s an irritating human disease to always feel wanting, even when we are in the midst of a banquet.

Don’t get me wrong. Sure, there’s a lot I’d like to see changed in the world.

But for one day, let’s enjoy the blessings that we have.

And, let our gratitude enable us to be generous this season to those less fortunate.

Happy Thanksgiving everyone.

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

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Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

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Fake Polls

Polling is getting a lot of attention today. Bad attention. This is the second election cycle in a row where the polls were pointing towards a solid win for the Democratic Presidential candidate, but the actual vote went the other way. We call the issue is called...

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