Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Mar 18, 2020

Fundraising’s Solid Ground

As I write this, we literally live in a world filled with uncertainty.

While us analysts cannot predict the future of fundraising, we are pretty good at studying past donor behavior, and that can help us better understand how we should respond in times of uncertainty.

In my career as a fundraising analyst, there have been numerous “hold your breath” moments: The dot.com bust, Y2K, 9/11, the anthrax scare, and the Great Recession. Each of these events did adversely affect fundraising. But after each event, donors and revenue rebounded.

In the past days, I have gone back into some of our data vaults and have studied each of these events, and here’s what I learned that may help us in the months ahead:

  1. Overall, fundraising revenue declined in the year of these events. In the worse cases, by up to 20%. But most organizations were in the 3-5% range.
  2. There were fewer large gifts secured in the year of the crisis.
  3. New donor acquisition suffered the most, dropping as much as one-third.
  4. Multi-Year donors continued to give faithfully throughout the period of uncertainty.

Multi-Year donors – those that have given to your organization year in and year out – typically generate two-thirds of a nonprofit’s revenue. They also provide the best return on investment. However, they can only do that if you continue to communicate to them and ask for their support.

Your Multi-Year donors know you. They believe in you. It’s now time for you to believe in them and give them the opportunity to help your organization through this period of uncertainty.

Fall Forecast 2020

I’ll start with the obvious: No one knows how this fall’s fundraising campaigns will do. We are at in a turbulent time. Global pandemic. Rising unemployment. Stimulus checks. Divisive election. World powers butting heads. Us analyst rely heavily on past data to give...

read more

The People Behind Nonprofits: Part Three

Interested in pursuing a career in nonprofit operations management? Here’s what experts in the field think you should know: It’s not enough to just be passionate about the cause. The nonprofit sector also needs business-minded people who excel at their jobs and are...

read more

The People Behind Nonprofits: Part Two

Surprises come in every career and the glamourized versions we imagine often don’t come close to the truth. For those making the change from the corporate world to the nonprofit sphere, these surprises can be unexpected and even shocking. For example, many of our...

read more

ARCHIVES

© 2020 Analytical Ones