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Sep 29, 2015

Fundraising & String Theory

String TheoryLast month at DMA-NY, the American Cancer Society presented the adverse effects on their fundraising when they pulled out of direct mail acquisition.

And though they received some undeserved criticism, I for one appreciated the fact they shared their results with all of us. They didn’t have to do that. So, a tip of the hat to ACS.

Here’s what we all learned: Pulling out of one media adversely affects the performance of other media. Or, as String Theory professes: everything is related.

For over a decade, fundraising consultants like me have been preaching the gospel of 360 integration. Though most organizations agree with this idea, sadly, most organizations don’t practice integration.

Now we have some hard data (learned the hard way) on the critical importance of integrating your organization’s messages across all media.

So the jury’s in. We don’t have any more excuses.

Integration now. Integration tomorrow. Integration forever.

Right Tools for the Right Job

Goodness gracious. Are you serious? Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database. Lives are at stake people! Use the right tools of the trade. And even when lives are not at stake, use the right...

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Fall Forecast 2020

I’ll start with the obvious: No one knows how this fall’s fundraising campaigns will do. We are at in a turbulent time. Global pandemic. Rising unemployment. Stimulus checks. Divisive election. World powers butting heads. Us analyst rely heavily on past data to give...

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The People Behind Nonprofits: Part Three

Interested in pursuing a career in nonprofit operations management? Here’s what experts in the field think you should know: It’s not enough to just be passionate about the cause. The nonprofit sector also needs business-minded people who excel at their jobs and are...

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