Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

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Sep 29, 2015

Fundraising & String Theory

String TheoryLast month at DMA-NY, the American Cancer Society presented the adverse effects on their fundraising when they pulled out of direct mail acquisition.

And though they received some undeserved criticism, I for one appreciated the fact they shared their results with all of us. They didn’t have to do that. So, a tip of the hat to ACS.

Here’s what we all learned: Pulling out of one media adversely affects the performance of other media. Or, as String Theory professes: everything is related.

For over a decade, fundraising consultants like me have been preaching the gospel of 360 integration. Though most organizations agree with this idea, sadly, most organizations don’t practice integration.

Now we have some hard data (learned the hard way) on the critical importance of integrating your organization’s messages across all media.

So the jury’s in. We don’t have any more excuses.

Integration now. Integration tomorrow. Integration forever.

The People Behind Nonprofits: Part Two

Surprises come in every career and the glamourized versions we imagine often don’t come close to the truth. For those making the change from the corporate world to the nonprofit sphere, these surprises can be unexpected and even shocking. For example, many of our...

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Some Good News for a Change

I think few would argue that thus far, 2020 has been memorable for all the wrong reasons. However, while we all may be struggling, charitable donors have been very generous in the first half of this difficult year. This month (July 2020) we analyzed donor files of...

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The People Behind Nonprofits: Part One

Unlike many careers, there is no clear path to nonprofit work. There are few university courses and even fewer majors dedicated specifically to nonprofit management. While this may be common knowledge, it became increasingly clear as our experts rattled off degrees...

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