Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Mar 7, 2020

Fundraising in the Time of Coronavirus

As all of anxiously watch the spread of COVID-19 from China to the rest of the globe, we are all holding our breath on how this is going to affect donor behavior.

Fortunately, December 2019 giving was particularly strong for most organizations. However, early data suggests that first quarter trends are soft. Anytime there is uncertainty, and the virus is contributing to stock market volatility, giving declines. It’s possible a recession, which is defined by lagging indicators, is already here. While there is no need to panic, it might be wise to start doing some contingency planning.

If the virus continues to gain a foot hold in America, one of the first places nonprofit organizations are going to feel it is in their fundraising events. As big sporting events and large conferences, like SXSW, are cancelled this spring, you can expect that people are going to be hesitate to attend your galas and run/bike/walk events – even if they are not outright cancelled. Your organization may want to consider substituting in-person events with “virtual” online events.

Of course, your organization will have to communicate potential changes to your events to your donors. And while e-mail is inexpensive, the medium is particularly crowded and easy to miss. In our view, more emphasis is going to be placed in direct mail both as a communication tool and as a fundraising tool. Many organizations still rely on this tried and true channel for a large chunk of their revenue. In these uncertain times, it likely that direct mail will become an even more important tool in your fundraising arsenal.

Hopefully, we will make it through this period without any consequences to our fundraising. However, as they use to tell me when I was in The Boys Scouts, “Be Prepared.”

The People Behind Nonprofits: Part Two

Surprises come in every career and the glamourized versions we imagine often don’t come close to the truth. For those making the change from the corporate world to the nonprofit sphere, these surprises can be unexpected and even shocking. For example, many of our...

read more

Some Good News for a Change

I think few would argue that thus far, 2020 has been memorable for all the wrong reasons. However, while we all may be struggling, charitable donors have been very generous in the first half of this difficult year. This month (July 2020) we analyzed donor files of...

read more

The People Behind Nonprofits: Part One

Unlike many careers, there is no clear path to nonprofit work. There are few university courses and even fewer majors dedicated specifically to nonprofit management. While this may be common knowledge, it became increasingly clear as our experts rattled off degrees...

read more

ARCHIVES

© 2020 Analytical Ones