Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Jul 29, 2019

Face-to-Face

Recently, I attended the Bridge Conference in Washington, D.C. While there, I was struck by two simple things.

First of all, it sure can rain in the capital… I was in a meeting at one of the restaurants on the lower level of my hotel when one of the fountains began to flood somehow from the afternoon thunderstorm. I flashed back to the scene in the film “Titanic” when all the well-dressed people were running up the stairs to escape the water. It was quite remarkable!

But more importantly, it just re-enforced for me the importance of being face-to-face with people.

As an introvert, I absolutely love technologies like Google Duo, Facetime and ZOOM which allow you to have client meetings without leaving the office. Anything that helps avoid the hassle and expense of going to the airport is okay with me. However, nothing beats having the opportunity to sit down with another human being over coffee or a meal and just have a real human conversation.

That’s true with your donors, too. And while it may be more difficult for some organizations, I think it’s absolutely necessary that you have some real face time (not the Apple kind) whenever possible. We humans (even us introverted ones) need this kind of interaction every now and then.

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...

read more

Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

read more

Fake Polls

Polling is getting a lot of attention today. Bad attention. This is the second election cycle in a row where the polls were pointing towards a solid win for the Democratic Presidential candidate, but the actual vote went the other way. We call the issue is called...

read more

ARCHIVES

© 2020 Analytical Ones