Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Jan 7, 2021

December 31 Emails

This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://analyticalones.com/giving-spam-tuesday/).

We wanted to compare these two critical days of email fundraising.

Here are some highlights:

  • We received fewer email solicitations on December 31 compared to Giving Tuesday (average of 15 emails to 26 emails). That was a surprise. I was sure CYE would have had a higher volume. This is another reason why data is always better than “gut” feelings.
  • On average, we received emails from 10 different organizations on December 31 – fewer than on Giving Tuesday (16).
  • One-third of the organizations on December 31 sent two emails, compared to 42% to Giving Tuesday.
  • Three organizations sent three emails on December 31 (14%) which was exactly the same percent that sent three emails on Giving Tuesday.

  • Interestingly, the time of the email deployment for December 31 was very similar to Giving Tuesday. The most popular time is 8:00 AM – Noon, once people reach their desks.

For direct response analysts, the first week of January is always like standing on the beach looking at a tsunami of data heading your way. We can’t wait to measure the rest of CYE performance.

Giving (SPAM) Tuesday

This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...

read more

Fake Polls

Polling is getting a lot of attention today. Bad attention. This is the second election cycle in a row where the polls were pointing towards a solid win for the Democratic Presidential candidate, but the actual vote went the other way. We call the issue is called...

read more

A Few Mail Flag Best Practices

Over the years, there are a couple of reoccurring mistakes that nonprofit organizations tend to make. One of the mostly costly are legacy “no mail” or “restricted mail” flags. One day, no one usually knows when or why, a donor gets flagged as “no mail.” And then, it...

read more

ARCHIVES

© 2020 Analytical Ones