Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Apr 29, 2014

Book Review: Jeff Brooks’ The Money Raising Nonprofit Brand

jeff brooks bookJeff Brooks has developed into one of the icons of modern fundraising. His blogs (first Donor Power and currently The Future of Fundraising Now) and his podcast (Fundraising is Beautiful with Steven Screen) are some of the most consumed resources in the nonprofit space.

Brooks now has synthesized his years of experience into a wonderfully written book titled: The Money Raising Nonprofit Brand.

Branding is a dirty word in the nonprofit space and Brooks entertainingly explains why. Techniques that work so powerfully in commercial advertising don’t fit for nonprofits. Brooks gives example after example of nonprofit re-branding gone bad. And why.

The Money Raising Nonprofit Brand should be required reading for anyone who works with nonprofit organizations. That includes leadership, board members, volunteers, fundraisers and their agencies. It’s a concise easy to read book packed with insights and ready to use ideas.

If I had any bone to pick with the book (and I wouldn’t be a good analyst if I didn’t ) is that I think he is too quick to discount the benefit of research. Just like in branding wrongly employed research approaches can yield more harm than benefit. But research methods that understand the nuances of nonprofit fundraising realities can accelerate an organization’s success.

Still, do your organization a favor and pass this book out to your staff. And most importantly, to your Branding Consultants.

It’s Time to Know More

In the past months, we have all been faced with uncertainty. It’s our new normal. And while there is often confusion today between what is truth and what is fiction, each nonprofit organization has a gold mine of certainty at their fingertips – their donor database....

read more

Fundraising’s Solid Ground

As I write this, we literally live in a world filled with uncertainty. While us analysts cannot predict the future of fundraising, we are pretty good at studying past donor behavior, and that can help us better understand how we should respond in times of uncertainty....

read more

Fundraising in the Time of Coronavirus

As all of anxiously watch the spread of COVID-19 from China to the rest of the globe, we are all holding our breath on how this is going to affect donor behavior. Fortunately, December 2019 giving was particularly strong for most organizations. However, early data...

read more

ARCHIVES

© 2020 Analytical Ones