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Sep 28, 2023

A1S Selection for the Win! (again)

 

 

 

Do you worry that you overmail your donors? YES

If you could save those production and postage pennies, would you divert them to other relationship-building outreach? YES

But how do you know which donors to mail and not to mail in a given campaign? Ummmm…….

 

In addition to our fundraising performance reports, Analytical Ones also provides a donor selection service called A1S. Our A1S method scores each donor according to their giving history and then segments them into lifecycles. Our analysts use that information to recommend their mailing participation for the entire fiscal year. This is to identify donors for mailings and is a tool for estimating volume to budget production and postage CPMs.

 

A1S yields a 10-15% lift in net revenue over regular RFM donor selection. Most recently we put A1S to the test against a well-known national model. A1S once again proved its worth by outperforming the model selection in the following metrics:

 

    • Response Rate
    • Average Gift
    • Lower Total Cost
    • ROI
    • Net per piece mailed
    • Net Revenue

If you’re using an RFM-based donor selection method for your fundraising, it’s time to be more strategic and explore options like A1S.

The Privatization of the United State Postal Service

The current administration has advocated for the privatization of the USPS. This initiative creates a lot of questions and sends a shiver down the spines of development directors for nonprofits that rely on mail appeals to raise a significant portion of their budgets....

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