Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

Optimizing the Demise (Part 4)

Here’s suggestion number 4 on how to optimize the demise…(and if you missed the last 3 suggestions, click here to read more.)

Use telemarketing more. I think the biggest indicator that direct mail is in trouble is that organizations that have always considered TM evil are now starting to embrace it. That’s because it still works.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

The Ontario Nonprofit Network (ONN) State of the Sector Survey

by Bill Jacobs | Oct 10, 2024

Our neighbors to the north, ONN, released the results of its 2024 State of the Sector Survey today. Over 1,000 nonprofit organizations in Ontario participated in the study. The ONN results sounded familiarly discouraging: Four-in-10 nonprofit organizations responding...

Give your donors a rest from fundraising? It’s going to cost you!

by Bill Jacobs | Jul 9, 2024

This post co-authored by me and long-time friend and former colleague, Jeff Brooks, the most vigilant blogger in fundraising I know. One of most counterintuitive truths about fundraising is this: The more recently a donor gave, the more likely they are to give now....

Fundraising Forward

by Bill Jacobs | Jun 3, 2024

Postage rates and problematic delivery are making me rethink how fundraising might need to adapt moving forward. In 2024, First Class postage is a whopping 73 cents (who knew when those “forever” stamps don’t put the amount on them?) and nonprofit postage is between...