by Bill Jacobs | Jun 10, 2025 | analytics, Big Data, Non-profit, nonprofit analytics
Everywhere you look these days there are articles and posts forecasting the new world order that Artificial Intelligence (AI) will bring to our nonprofit world. These forecasts are both positive (AI will make our sector more efficient and economical) and negative (AI...
by Bill Jacobs | Mar 1, 2024 | Analyst, Non-profit, nonprofit analytics, Nonprofits, Uncategorized
I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...
by Bill Jacobs | Mar 4, 2019 | Direct Mail, Online Fundraising
Blackbaud Institute’s 2018 Charitable Giving Report was recently released, and though giving was up 1% (due to large donors), the most disappointing metric for 2018 is that online giving remains stuck below 10% of total giving. Ten years ago, most of us (including...
by Bill Jacobs | Feb 11, 2019 | Events
Not surprisingly, one of our favorite quotes at Analytical Ones is from Peter Drucker: “If you can’t measure it, you can’t improve it.” Most people in direct response fundraising agree. Perhaps that’s why the fundraising field is filled with metric...
by Bill Jacobs | Jan 16, 2018 | analytics
“Facts all come with points of view Facts don’t do what I want them to” – from the Talking Heads’ song Crosseyed and Painless As an analyst, this has always been one of my favorite Talking Heads songs. The academic term for “facts all come...
