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A Question to my P2P Peeps

Not surprisingly, one of our favorite quotes at Analytical Ones is from Peter Drucker: “If you can’t measure it, you can’t improve it.” Most people in direct response fundraising agree. Perhaps that’s why the fundraising field is filled with metric...

Facts

  “Facts all come with points of view Facts don’t do what I want them to” – from the Talking Heads’ song Crosseyed and Painless As an analyst, this has always been one of my favorite Talking Heads songs. The academic term for “facts all come...

Change Your Name, Watch Revenue Drop

We recently did a Strategic Growth Analysis on a new client’s donor database. It looked awful. The organization was rolling along and then one year, all of their metrics plummeted. At first, we thought there must be a data issue. But when we talked with them, they...