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Top Mistakes: #2 Not Mailing Major Donors

by Bill Jacobs | Apr 29, 2024 | Direct Mail, Donor Retention, Major Donors, Non-profit, Uncategorized

I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...

Retiring the Term “Donor Engagement”

by Bill Jacobs | Jan 18, 2019 | Donor acknowledgement, Donor Stewardship

I woke up this morning with the need to cease using the term donor engagement. It needs to be laid to rest. This is a serious personal drag because it now means I need to remove all those blogs we have written on the topic. But nonetheless, I am retiring the word from...