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Mar 10, 2014

Optimizing the Demise (Part 5)

Boomers - People of Different Races and Older Age

This may be the final post in our five part series of how to Optimize the Demise, but it’s not our final suggestion for improving your fundraising program.  Be sure to subscribe to our feeds or sign up for our email news to receive more actionable insights.

And if you missed part 4 of the series, click here.

  • Use telemarketing to convert low value (annual values of under $100) Boomers (age 68 and younger) to EFT based micro-sustainers. (This doesn’t work well with your older donors.) This is a great way to improve retention and decrease future cultivation costs.

This idea won’t change the course of the direct mail trend. But it will buy you some time while we are all figuring out the next big thing.

 

Right Tools for the Right Job

Goodness gracious. Are you serious? Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database. Lives are at stake people! Use the right tools of the trade. And even when lives are not at stake, use the right...

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Fall Forecast 2020

I’ll start with the obvious: No one knows how this fall’s fundraising campaigns will do. We are at in a turbulent time. Global pandemic. Rising unemployment. Stimulus checks. Divisive election. World powers butting heads. Us analyst rely heavily on past data to give...

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The People Behind Nonprofits: Part Three

Interested in pursuing a career in nonprofit operations management? Here’s what experts in the field think you should know: It’s not enough to just be passionate about the cause. The nonprofit sector also needs business-minded people who excel at their jobs and are...

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