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Aug 19, 2019

O.I. = Success

In a blog last month, I challenged you peruse the A.I. articles in your LinkedIn account, and I predicted that the articles would fall into two categories:

  1. A.I. will save us!
  2. A.I. will doom us!

Anyone who has read my blogs knows that I tend to Andy Rooney like on new technologies. I think it comes with age. During my career I have heard so many promises of how technologies will make our lives better, only to experience the disappointment of experiencing no improvement. Or in some cases, the horror of a new technology leaving us worse off.

But here’s the thing, A.I. will rely on your organization’s O.I. (Organic Intelligence). Without the O.I., you will not be able to leverage the A.I.

And really, you don’t need to be chasing A.I. yet. There is plenty of low-hanging fruit harnessing the data you already have on your database. That is, if you get your organization’s O.I. right.

Start there.

One More Gift from Sustainers

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...

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Early Returns

We are knee-deep in analyzing last fall’s results. While there is of course some variation in results by organization, the general narrative is that last fall wasn’t great . . . but it wasn’t awful either. It was just OK. What we are seeing is that overall revenue was...

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How Fundraising Will Evolve

In honor of International Data Week, I’m sharing how the future of fundraising will evolve. Many people are concerned about fundraising (I’m not btw). For nearly two decades, the “experts” have been predicting the death of direct mail fundraising. Eventually, the...

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