Learn more about analytics and research best practices, as well as real world examples and solutions for nonprofits.

RECENT POSTS

Aug 13, 2020

Fall Forecast 2020

I’ll start with the obvious: No one knows how this fall’s fundraising campaigns will do.

We are at in a turbulent time. Global pandemic. Rising unemployment. Stimulus checks. Divisive election. World powers butting heads.

Us analyst rely heavily on past data to give us insight into the future. It is not a perfect model, but it usually does provide a beneficial view of what to expect next.

However, to use the most overused word of 2020 . . . our current situation is . . . unprecedented.

So, while there is a lot I don’t know, there are some things we can all rely on this fall:

  1. Donors respond strongly to great need. And need has never been greater. Anything an organization can do to anchor its offers around the current needs will do better than those that do not.
  2. Your organization won’t raise any money if it isn’t actively asking. So, whatever you do, make sure you are communicating and asking your donors.
  3. Because of all the media noise, election years tend to be a little more challenging when it comes to acquiring new donor and securing larger gifts – but with the escalated needs, this year could be different. Don’t sit out acquisition.
  4. Election or not, your loyal donors will continue to give this fall. Don’t hesitate to ask for their support.

The other thing you can rely on is that in January, when the dust settles and the fall campaigns are entered in your databases, we will be reporting back on how your donors responded in this unprecedented season.

Right Tools for the Right Job

Goodness gracious. Are you serious? Apparently in UK, COVID19 cases were under reported due to an Excel limitation on the number of cases in a database. Lives are at stake people! Use the right tools of the trade. And even when lives are not at stake, use the right...

read more

The People Behind Nonprofits: Part Three

Interested in pursuing a career in nonprofit operations management? Here’s what experts in the field think you should know: It’s not enough to just be passionate about the cause. The nonprofit sector also needs business-minded people who excel at their jobs and are...

read more

The People Behind Nonprofits: Part Two

Surprises come in every career and the glamourized versions we imagine often don’t come close to the truth. For those making the change from the corporate world to the nonprofit sphere, these surprises can be unexpected and even shocking. For example, many of our...

read more

ARCHIVES

© 2020 Analytical Ones