by Bill Jacobs | Sep 12, 2021 | Uncategorized
In 2013, we were chatting about how the technological movement known as “big data” was at its tipping point and it seemed that nothing was going to stop it. And… that was right. Nothing has stopped it. Since then, even large companies like ® are finding ways of using...
by Bill Jacobs | Aug 23, 2021 | Uncategorized
In September, Analytical Ones begins its 20th year providing fundraising analytics and donor behavior research for nonprofit organizations and their advertising agency partners. Over the past two decades, we have been fortunate to serve hundreds of clients. While many...
by Bill Jacobs | Aug 11, 2021 | Uncategorized
You’ve heard that old saying. It’s true in analytics as well. The New York Times reported a study conducted 10 years ago by The University of California at San Diego: “The average American consumes over 34 gigabytes of data daily.” At the time of that landmark study,...
by Bill Jacobs | Jul 14, 2021 | Uncategorized
For many organizations, the year of the pandemic was a banner year for fundraising – in uncertain times of great need donors gave generously. Of course, we’d expect your faithful donors to respond. That’s what they do. What was less expected was the huge number of new...
by Bill Jacobs | Jan 7, 2021 | Uncategorized
This past year, we tracked email solicitations for both Giving Tuesday and December 31 (your can read about Giving Tuesday here: https://www.analyticalones.com/giving-spam-tuesday/). We wanted to compare these two critical days of email fundraising. Here are some...
by Bill Jacobs | Dec 3, 2020 | Uncategorized
This year, the whole Analytical Ones’ team tracked our the number of emails we received from organizations, how many we received, our relationship with the organization (active donor, lapsed donor or new donor acquisition), and, when we received the email. Here is...
