by Bill Jacobs | Feb 13, 2024 | Non-profit, Nonprofits, Uncategorized
In honor of International Data Week, I’m sharing how the future of fundraising will evolve. Many people are concerned about fundraising (I’m not btw). For nearly two decades, the “experts” have been predicting the death of direct mail fundraising. Eventually, the...
by Bill Jacobs | Feb 5, 2024 | Uncategorized
For the past decade or so, when fundraising analysts gather together around the bar at a conference, the discussion invariably leads to a debate on how the generosity of the Boomer generation comes to an end (after we put away our slide rules and stop talking about...
by Sarah Smith | Jan 11, 2024 | analytics, Non-profit, nonprofit analytics, Nonprofits, Uncategorized
Thanks to the emergence of multi-channel fundraising, performance reporting and planning have become more complicated. One of the great challenges for nonprofits is forecasting their fundraising revenue and donor base. Projecting donor and revenue growth based on the...
by Bill Jacobs | Nov 27, 2023 | Uncategorized
On the first day of November, I sent out 49 small “white mail” gifts. After 3-weeks, here is what I received: Two of the gifts were returned because the address was undeliverable. Of the 47 gifts that (I think) were delivered, I have received 14 acknowledgments (30%...
by Sarah Smith | Oct 6, 2023 | Uncategorized
We work with numbers/data here and endeavor not to make assumptions. We trust that the data we’re handling is accurate. However, our website acknowledges that fundraising is part art and part science. Sometimes the “art” part relies on assumptions that introduce a...
by Sarah Smith | Sep 28, 2023 | Direct Mail, Uncategorized
Do you worry that you overmail your donors? YES If you could save those production and postage pennies, would you divert them to other relationship-building outreach? YES But how do you know which donors to mail and not to mail in a given...
