by Bill Jacobs | Jul 22, 2019 | Nonprofits, Online Fundraising
A couple of months ago I blogged about the lack of digital disruption in fundraising. This blog is going to be about the future impact on AI on fundraising – or the lack of it. AI, or artificial intelligence, is one of the most popular topics if you peruse LinkedIn...
by Bill Jacobs | Apr 22, 2019 | Market Research, Online Fundraising
The intent of today’s blog is to start a dialog. So, I hope you choose to offer your 2 cents. Over the past 20-years, the digital economy has disrupted just about each industry. Particularly in the business to consumer arenas. How we check out things we are interested...
by Bill Jacobs | Mar 4, 2019 | Direct Mail, Online Fundraising
Blackbaud Institute’s 2018 Charitable Giving Report was recently released, and though giving was up 1% (due to large donors), the most disappointing metric for 2018 is that online giving remains stuck below 10% of total giving. Ten years ago, most of us (including...
by Bill Jacobs | May 16, 2017 | Donor acknowledgement, Online Fundraising
I have a daughter graduating from high school this month. Her class is heading for a mission trip to serve an orphanage in the Dominican Republic for a week. For her to go on this trip, she had to raise her own support of $1,500, or pay for it out of her savings....
by Bill Jacobs | May 17, 2016 | Analyst, Direct Mail, Online Fundraising
Google the term “dual channel donors” and you will get a plethora of websites stating the virtues of cultivating donors via multiple channels. Some of this information is all myth. We’ve recently done several analyses on dual channel donors, and here’s what we found:...
by Bill Jacobs | Aug 24, 2015 | Non-profit, Online Fundraising
Well, not completely. But we at Analytical Ones at least have adopted a standard philosophy for approaching digital analytics and strategy. And I bet you will be surprised at what we recommend. We’ve been doing varying degrees of digital analytics for as long as there...
