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New Blog Series on Artificial Intelligence

by Bill Jacobs | Jun 10, 2025 | analytics, Big Data, Non-profit, nonprofit analytics

Everywhere you look these days there are articles and posts forecasting the new world order that Artificial Intelligence (AI) will bring to our nonprofit world. These forecasts are both positive (AI will make our sector more efficient and economical) and negative (AI...

One More Gift from Sustainers

by Bill Jacobs | Mar 1, 2024 | Analyst, Non-profit, nonprofit analytics, Nonprofits, Uncategorized

I think we’d all agree that sustainers are great. Having a group of donors that have committed to giving every month is like money in the bank. And, not surprisingly, a lot of organizations are careful to limit additional appeals to this group so not to alienate any...

Introducing A1F²: Analytical Ones Forecasting Fundraiser

by Sarah Smith | Jan 11, 2024 | analytics, Non-profit, nonprofit analytics, Nonprofits, Uncategorized

Thanks to the emergence of multi-channel fundraising, performance reporting and planning have become more complicated. One of the great challenges for nonprofits is forecasting their fundraising revenue and donor base. Projecting donor and revenue growth based on the...

The Regression to the Mean has Begun

by Bill Jacobs | May 31, 2021 | Donor Acquisition, Donor Retention, gratefulness, Non-profit, nonprofit analytics, Nonprofits

A year ago, all of us in the business of fundraising were nervous. Lockdowns were taking place across the world, there were shortages of toilet paper and no one was sure how donors would respond. No one could have predicted that donors would respond in a such an...

Let’s Chat about Lift

by Alanna Shores | Jan 17, 2020 | Direct Mail, nonprofit analytics, Uncategorized

Here at analytical ones we have identified three key ways to grow revenue: Win more donorsLift the performance of the donors you already haveKeep more of the donors you already have We talk a lot about winning, acquisition and reactivation, but we don’t often talk...

Response Rate Testing and Statistical Significance

by Bill Jacobs | Jul 6, 2017 | nonprofit analytics

One of the more straightforward analyses we often do at Analytical Ones is to compare the results of a direct mail test to identify whether the differences are statistically significant. Though this is a straightforward analysis, there are a lot to these tests. So,...
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