by Bill Jacobs | Jan 17, 2020 | Direct Mail, nonprofit analytics, Uncategorized
Here at analytical ones we have identified three key ways to grow revenue: Win more donorsLift the performance of the donors you already haveKeep more of the donors you already have We talk a lot about winning, acquisition and reactivation, but we don’t often talk...
by Bill Jacobs | Jul 6, 2017 | nonprofit analytics
One of the more straightforward analyses we often do at Analytical Ones is to compare the results of a direct mail test to identify whether the differences are statistically significant. Though this is a straightforward analysis, there are a lot to these tests. So,...
by Bill Jacobs | Mar 8, 2017 | Direct Mail, nonprofit analytics
Somewhere over the rainbow in fundraising, two metrics were established as the gold standard: gross revenue generated and the number of donors acquired. And that’s a shame. It’s a shame because you can optimize these two metrics into organization ruin....
by Bill Jacobs | Sep 14, 2016 | Agency, Direct Mail, nonprofit analytics
Any of us that have been in the fundraising agency business have had the following meeting a least a dozen times: There are a bunch of somber looking board of director types from the nonprofit organization in the main conference room. They distrust agencies. Unlike...
by Bill Jacobs | Jul 13, 2016 | Non-profit, nonprofit analytics
At Analytical Ones, we simplify all of our recommendations into three categories: Win (acquisition and reactivation); Lift (upgradation) and Keep (retention). If you study donor files, active donor counts peaked in 2008, at the cliff of the Great Recession. Though...
by Bill Jacobs | Sep 29, 2015 | Direct Mail, nonprofit analytics
Last month at DMA-NY, the American Cancer Society presented the adverse effects on their fundraising when they pulled out of direct mail acquisition. And though they received some undeserved criticism, I for one appreciated the fact they shared their results with all...
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