Giving Tuesday: Is it still working for you?

In the past, some of us at Analytical Ones have been a little “Grinch-y” about Giving Tuesday. Being blitzed by emails during the workday can be overwhelming. However, we won’t knock it if it’s working! In September, Classy (the online fundraising platform utilized by...

Mission Impossible

I recently visited with the Executive Director of a small nonprofit whose mission is mostly carried out by volunteers. And boy, was I impressed with all that they accomplish with such a lean staff. But I also wondered how much more they could do if they had just a...

The Fundraising Power of Awareness

It may seem like a serious “duh”, but in the countless studies we have done on literally 100s of nonprofit organizations, the variable that seems to most accurately predict fundraising success is how well-known the organization is within their market. One would think...