by Bill Jacobs | Apr 29, 2024 | Direct Mail, Donor Retention, Major Donors, Non-profit, Uncategorized
I have been analyzing the fundraising business for nearly three decades and over the years I keep seeing nonprofit organizations making the same mistakes. These errors hold organizations back. If you are new to fundraising, please commit yourself to avoiding these...
by Bill Jacobs | Dec 21, 2022 | Agency, Analyst, Major Donors, Non-profit, Non-profit marketing, Nonprofits
The year 2022, for most nonprofit organizations, has been referred to as “regression to the mean.” One of the untold heroes of the pandemic were donors – their response to the pandemic was one of amazing generosity. But that level of generosity couldn’t be sustained...
by Bill Jacobs | Dec 3, 2018 | Major Donors, Nonprofit modeling
Since The Great Recession, two of the macro trends in fundraising are: 1) Organizations’ active donor counts are declining; and, 2) The donors who stay active have been giving more. Thus far, the increase in individual donor value has mitigated the decline in the...
by Bill Jacobs | Jul 31, 2018 | Major Donors, Planned Giving
As I mentioned in my last blog, we recently did a large sample national survey of donors in the United States. We asked a wide variety of questions and we will be blogging about some of their answers over the next few weeks. This is our second blog on planned gifts....
by Bill Jacobs | Jun 13, 2016 | Major Donors, Moves Management, Nonprofit modeling
Think about this and see if it doesn’t convince you of the value of a major donor model to identify prospects on your donor database. These are actual numbers from one of our clients. What are the odds of any donor reaching major donor status? About 1 in 1500...
by Bill Jacobs | Jul 9, 2014 | Direct Mail, Major Donors
What? I know, most of our blogs address the unsustainable trends in fundraising, particularly in the area of direct mail acquisition. However, recently I completed an analysis that was so surprising, that it might breathe some new life. The graph below shows the...
