by Bill Jacobs | Jul 29, 2019 | agency new business development, Donor Retention, Donor Stewardship
Recently, I attended the Bridge Conference in Washington, D.C. While there, I was struck by two simple things. First of all, it sure can rain in the capital… I was in a meeting at one of the restaurants on the lower level of my hotel when one of the fountains began to...
by Bill Jacobs | Feb 2, 2019 | Donor Stewardship
Here’s a crazy out of the box idea. We all know the power of the donor who gives month in and month out. This idea will both save you money in the long run and could possibly generate a lot of monthly revenue for your organization. But it is also a bit risky....
by Bill Jacobs | Jan 18, 2019 | Donor acknowledgement, Donor Stewardship
I woke up this morning with the need to cease using the term donor engagement. It needs to be laid to rest. This is a serious personal drag because it now means I need to remove all those blogs we have written on the topic. But nonetheless, I am retiring the word from...
by Bill Jacobs | Dec 17, 2018 | Donor Acquisition, Donor Stewardship
Check this out! This graph shows the the five-year value of a donor based on how quickly an organization converts a new donor into a second gift donor. The correlation is astounding. New donors that give a second gift within the first 3-months have LTVs nearly twice...
