by Bill Jacobs | Dec 21, 2015 | Direct Mail, Donor Acquisition, Donor Retention
I’ll be darned. Direct mail acquisition seems to be making a comeback. OK, perhaps not to the degree of a Star Wars $250MM opening weekend comeback. But as I am reviewing recent acquisition (and reactivation of deeply lapsed donors) results, I was pleasantly surprised...
by Bill Jacobs | Dec 14, 2015 | Direct Mail, Donor Retention
Any of us who have studied donor behavior can tell you that your best prospect for a sustainer or monthly pledge donor is someone who has been on your file for several years and has averaged 3 or more gifts a year. And the best recruitment should be done in January....
by Bill Jacobs | Sep 29, 2015 | Direct Mail, nonprofit analytics
Last month at DMA-NY, the American Cancer Society presented the adverse effects on their fundraising when they pulled out of direct mail acquisition. And though they received some undeserved criticism, I for one appreciated the fact they shared their results with all...
by Bill Jacobs | Jul 30, 2015 | Direct Mail, Donor Acquisition, Non-profit
This graph is beautiful. One look at the correlation between the age that a donor is acquired and their LTV is like taking that first sip of coffee in the morning. Ahhh. The r² on this relationship is over 0.85. That means that age alone accounts for 85% of the...
by Bill Jacobs | Jun 15, 2015 | Agency, Analyst, Direct Mail, Donor Retention, Non-profit
The first half of 2015 is already coming to a close. And for many of our clients, so is their fiscal year. Here is my review of the state of fundraising so far. Most clients are still living this narrative: their active donor counts continue to slip; however the...
by Bill Jacobs | Feb 2, 2015 | Direct Mail, Donor Acquisition, Non-profit
This time of year, direct response analyst dig through an avalanche of fall results from our clients to see what worked, analyze what failed and forecast the rest of the fiscal year. Though most of the fall campaigns started slow, they picked up pace in late November...
