by Sarah Smith | Sep 28, 2023 | Direct Mail, Uncategorized
Do you worry that you overmail your donors? YES If you could save those production and postage pennies, would you divert them to other relationship-building outreach? YES But how do you know which donors to mail and not to mail in a given...
by Alanna Shores | Jan 17, 2020 | Direct Mail, nonprofit analytics, Uncategorized
Here at analytical ones we have identified three key ways to grow revenue: Win more donorsLift the performance of the donors you already haveKeep more of the donors you already have We talk a lot about winning, acquisition and reactivation, but we don’t often talk...
by Bill Jacobs | Mar 4, 2019 | Direct Mail, Online Fundraising
Blackbaud Institute’s 2018 Charitable Giving Report was recently released, and though giving was up 1% (due to large donors), the most disappointing metric for 2018 is that online giving remains stuck below 10% of total giving. Ten years ago, most of us (including...
by Bill Jacobs | Jan 29, 2019 | Direct Mail, Uncategorized
I’m taking a different approach in today’s blog to discuss a problem I continue to run into when I am working with clients. And that is testing whether the response rates in a direct mail test are meaningful. Now response rates are relatively uncomplicated to test....
by Bill Jacobs | Jan 16, 2019 | Direct Mail, Donor Acquisition
On January 27, first class postage is going up to 55 cents, a 5-cent increase. This is the largest increase in almost 30-years. As this article states: “The Postal Service lost $3.9 billion in 2018, attributing the losses to drops in mail volume and the costs of...
by Bill Jacobs | Jan 14, 2019 | Direct Mail
Allegories for Unintegrated Direct Mail Acquisition Testing Activities: • Tailor fitting a funeral suit • Climbing a tall ladder on a building that’s on fire • Planting orange trees above the freeze line Don’t get me wrong. I love direct mail. But sometimes, context...
