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Postage Going Up

On January 27, first class postage is going up to 55 cents, a 5-cent increase. This is the largest increase in almost 30-years. As this article states: “The Postal Service lost $3.9 billion in 2018, attributing the losses to drops in mail volume and the costs of...

Improving the Acquisition Experience

Allegories for Unintegrated Direct Mail Acquisition Testing Activities: • Tailor fitting a funeral suit • Climbing a tall ladder on a building that’s on fire • Planting orange trees above the freeze line Don’t get me wrong. I love direct mail. But sometimes, context...

My Fall Mailbox

Like many of you, my mailbox is stuffed with nonprofit appeals between October 1st and December 31st. Here is a recap of the direct mail I received this year, and the insights I noted: • I received an even 50 pieces of direct mail. Thirty-five pieces were appeals from...