by Bill Jacobs | Dec 19, 2017 | Branding, Non-profit marketing
This is the third in a series of blogs on 2018 trends. You can read about the first trend here and the second here. The fourth trend for 2018 stated in the Forbes article is: We are in an era of purposeful business driven by collaboration, inclusion, and the notion of...
by Bill Jacobs | Dec 13, 2017 | Branding
This is a second in a series of blogs on 2018 trends. You can read about the first trend here. The second trend identified by Forbes is: In the age of experience, EVERYONE is a customer. What this simply means is that in the world of social media, there is no...
by Bill Jacobs | Nov 14, 2017 | Branding
We recently did a Strategic Growth Analysis on a new client’s donor database. It looked awful. The organization was rolling along and then one year, all of their metrics plummeted. At first, we thought there must be a data issue. But when we talked with them, they...
