by Bill Jacobs | Jun 3, 2014 | Agency
Check out this graph from Atlantic Monthly. I’ts comparing attention paid to different media (in terms of percentage of our time using that medium) to ad dollar spend in 2013. Houston, we have an unsustainable trend. Notice that the ad spend is out of balance...
by Bill Jacobs | Apr 29, 2014 | Agency
Jeff Brooks has developed into one of the icons of modern fundraising. His blogs (first Donor Power and currently The Future of Fundraising Now) and his podcast (Fundraising is Beautiful with Steven Screen) are some of the most consumed resources in the nonprofit...
by Bill Jacobs | Apr 21, 2014 | Agency
We just conducted a night of focus groups for a nonprofit organization that is fighting a chronic disease. In one of the exercises, we had the first group, which consisted of the organization’s donors, write letters to the later prospective donor group to...
by Bill Jacobs | Mar 10, 2014 | Agency
This may be the final post in our five part series of how to Optimize the Demise, but it’s not our final suggestion for improving your fundraising program. Be sure to subscribe to our feeds or sign up for our email news to receive more actionable insights. And...
by Bill Jacobs | Mar 5, 2014 | Agency
Here’s suggestion number 4 on how to optimize the demise…(and if you missed the last 3 suggestions, click here to read more.) Use telemarketing more. I think the biggest indicator that direct mail is in trouble is that organizations that have always...
by Bill Jacobs | Mar 3, 2014 | Agency
In our continuing series on how to Optimize the Demise, here is an idea to encourage online giving: Mail inexpensive postcards to donors (particularly ones who have a history of giving online or by bank check) with a simple message: Thanks for your past gifts to us...
