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Mission Impossible

I recently visited with the Executive Director of a small nonprofit whose mission is mostly carried out by volunteers. And boy, was I impressed with all that they accomplish with such a lean staff. But I also wondered how much more they could do if they had just a...

The Fundraising Power of Awareness

It may seem like a serious “duh”, but in the countless studies we have done on literally 100s of nonprofit organizations, the variable that seems to most accurately predict fundraising success is how well-known the organization is within their market. One would think...