The Big Limitations of Big Data

Arguably, the biggest story of the summer was the revelation of how our government is collecting all manner of data on private citizens. And while this isn’t necessarily surprising, it is still somewhat concerning. But I think a bigger story that is playing out both...

Online Integration or Online Disruption?

Nearly every consultant in the nonprofit space (me included) has been advocating the concept of online integration. That is, aligning your fundraising messaging online and offline. After a decade of the integrated approach, the Blackbaud benchmark for percent of...

The Diminishing Returns of Complexity

We have been chatting about how the technological movement known as “big data” is at its tipping point and it seems that nothing is going to stop it. But I have noticed something. Big data leads to complexity. Expensive complexity. And it’s not just the technological...

The Beauty of Small Data

Is CRM the nonprofit solution? Everyone is talking about nonprofit organizations needing to buy CRM systems so they can be just like the Obama campaign and mine BIG data to make huge breakthroughs. But I am not so sure. I hesitate to sound like the great Jeff Brooks’...